PROFESSIONAL SUMMARY
Highly accomplished and results-oriented digital marketing professional with 10 years of progressive experience, including 5 years of dedicated expertise in driving impactful results through Paid Search and Paid Social advertising. Proven ability to develop and execute strategic paid media campaigns, effectively manage client relationships, optimize budgets exceeding $200K monthly, and deliver measurable growth and efficiency for national e-commerce brands. Adept at leveraging platforms such as Google Ads, Microsoft Ads, and Meta Ads, with a strong understanding of the digital marketing funnel.
EDUCATION
The University of Texas at San Antonio
Master of Business Administration, Concentration in Marketing Management, 2019
Master of Business Administration, Concentration in Marketing Management, 2019
The University of Texas at San Antonio
Bachelor of Business Administration in Marketing, 2017
Cum Laude
Bachelor of Business Administration in Marketing, 2017
Cum Laude
KNOWLEDGE & PLATFORMS
Google Ads, Microsoft Ads, Meta Ads, Reddit Ads, StackAdapt, Loomly, Adobe Creative Suite, Canva, photography, photo manipulation, SEO content, graphic design.
AREAS OF EXPERTISE
Professional Skills: Paid search & acquisition marketing, client relationship management, budget management, performance analysis, reporting, strategic planning & execution.
Technical Skills: PPC Advertising (Google Ads, Microsoft Ads, Meta Ads, Reddit Ads, some TikTok), Programmatic Display (StackAdapt), Graphic Design (Adobe Suite, Canva), Writing & editing SEO content for web (SEMRush)
WORK EXPERIENCE
Senior Account Manager at RMG Media
February 2024 – Present
- Lead the strategic direction and hands-on optimization of Paid Search and Paid Social campaigns for national e-commerce clients (e.g., HiVis Supply, Crispi Hunting Boots).
- Accountable for monthly ad budgets ranging from $10K to $200K+.
- Consistently deliver exceptional paid media ROAS (6:1+) through meticulous campaign optimization.
- Serve as the main point of contact for clients, providing strategic guidance and actionable recommendations.
- Proactively identify and implement A/B testing and other optimization techniques.
- Create brand-consistent graphics for PPC and programmatic display advertisements.
- Recognized for strong performance and leadership, resulting in a promotion to Senior Account Manager.
- Accountable for monthly ad budgets ranging from $10K to $200K+.
- Consistently deliver exceptional paid media ROAS (6:1+) through meticulous campaign optimization.
- Serve as the main point of contact for clients, providing strategic guidance and actionable recommendations.
- Proactively identify and implement A/B testing and other optimization techniques.
- Create brand-consistent graphics for PPC and programmatic display advertisements.
- Recognized for strong performance and leadership, resulting in a promotion to Senior Account Manager.
Digital Media Specialist at RMG Media
June 2021 - February 2024
- Strategically managed and optimized paid search and paid social campaigns for national e-commerce brands like HiVis Supply and Pixi Beauty.
- Developed and managed targeted campaigns across paid media to drive increased site traffic and as a result, increased conversions.
- Crafted compelling ad copy, focused on improving click through and conversion rates.
- Designed and managed visually engaging graphics for programmatic display campaigns, optimizing for brand awareness and acquisition.
- Created keyword-rich blog content to improve SEO ranking and attract organic traffic.
- Developed and managed targeted campaigns across paid media to drive increased site traffic and as a result, increased conversions.
- Crafted compelling ad copy, focused on improving click through and conversion rates.
- Designed and managed visually engaging graphics for programmatic display campaigns, optimizing for brand awareness and acquisition.
- Created keyword-rich blog content to improve SEO ranking and attract organic traffic.
PPC Account Manager / Senior PPC Account Manager at Digital Wheelhouse
June 2019 – June 2021
- Managed & optimized full-cycle PPC and programmatic display campaigns for diverse clients, ensuring strategic alignment and performance.
- Oversaw monthly ad budgets up to $200K across Google, Meta, and Bing, optimizing spend for maximum ROI.
- Designed engaging display ads (banners, pop-ups) and graphics using Adobe Suite, Canva, and Bannersnack, maintaining brand consistency.
- Developed and executed targeted email marketing campaigns via Mailchimp, Constant Contact, and Campaign Monitor, tracking performance and optimizing for engagement.
- Built conversion-focused landing pages using Unbounce, implementing tracking and relevant ad URLs for performance analysis.
- Monitored campaign performance using Google Analytics, Hotjar, and Callrail, providing data-driven insights for optimization.
- Demonstrated strong performance and was promoted to Senior PPC Account Manager, reflecting increasing responsibility and expertise.
- Oversaw monthly ad budgets up to $200K across Google, Meta, and Bing, optimizing spend for maximum ROI.
- Designed engaging display ads (banners, pop-ups) and graphics using Adobe Suite, Canva, and Bannersnack, maintaining brand consistency.
- Developed and executed targeted email marketing campaigns via Mailchimp, Constant Contact, and Campaign Monitor, tracking performance and optimizing for engagement.
- Built conversion-focused landing pages using Unbounce, implementing tracking and relevant ad URLs for performance analysis.
- Monitored campaign performance using Google Analytics, Hotjar, and Callrail, providing data-driven insights for optimization.
- Demonstrated strong performance and was promoted to Senior PPC Account Manager, reflecting increasing responsibility and expertise.
Graduate Associate at UTSA Center for Student Professional Development
February 2018 – May 2019
- Developed and disseminated marketing emails via Constant Contact, informing UTSA business students about key employment and internship opportunities.
- Designed engaging advertising publications for UTSA CSPD and College of Business events using Adobe Creative Cloud and Canva.
- Collaborated in the planning and execution of professional development events aimed at enhancing the skills of UTSA business students.
- Systematically collected and documented student engagement data in CSPD events using Excel for tracking and analysis.
- Designed engaging advertising publications for UTSA CSPD and College of Business events using Adobe Creative Cloud and Canva.
- Collaborated in the planning and execution of professional development events aimed at enhancing the skills of UTSA business students.
- Systematically collected and documented student engagement data in CSPD events using Excel for tracking and analysis.
Marketing Assistant/Social Media Manager at WoodCo, LTD
May 2017 – November 2017
- Oversaw and maintained all company social media platforms and the corporate website, ensuring consistent brand messaging.
- Developed engaging social media and website content utilizing Adobe Creative Cloud applications.
- Conceptualized and executed sponsored content and social media advertising campaigns to reach target audiences.
- Managed all copywriting needs, developed promotional materials, and created weekly, keyword-rich news articles for website SEO.
- Supported various digital marketing initiatives, including SEO, re-marketing, blog optimization, ad creation, and performance analytics.
- Significantly grew social media presence over 7 months, increasing Instagram followers by 50% (+183), Facebook by 422% (+499), and Twitter by 348% (+101).
- Developed engaging social media and website content utilizing Adobe Creative Cloud applications.
- Conceptualized and executed sponsored content and social media advertising campaigns to reach target audiences.
- Managed all copywriting needs, developed promotional materials, and created weekly, keyword-rich news articles for website SEO.
- Supported various digital marketing initiatives, including SEO, re-marketing, blog optimization, ad creation, and performance analytics.
- Significantly grew social media presence over 7 months, increasing Instagram followers by 50% (+183), Facebook by 422% (+499), and Twitter by 348% (+101).
Marketing Assistant/Graphic Designer at UTSA Campus Recreation
August 2014 – May 2017
- Addressed event advertising needs of professional staff by designing impactful digital and print promotional materials.
- Leveraged Adobe Photoshop and Illustrator to create visually engaging physical flyers and social media content.
- Conceptualized and designed a successful Snapchat Geofilter for Campus Recreation's largest annual event (Late Night at the Rec) in 2016, enhancing event visibility.
- Leveraged Adobe Photoshop and Illustrator to create visually engaging physical flyers and social media content.
- Conceptualized and designed a successful Snapchat Geofilter for Campus Recreation's largest annual event (Late Night at the Rec) in 2016, enhancing event visibility.
INTERNSHIPS
Corporate Marketing Intern at Dental Whale, San Antonio, TX March 2019 – June 2019
Social Media Intern at Healthy Futures of Texas, San Antonio, TX June 2015 – August 2015
Social Media Guru for UTSA PINK (Victoria’s Secret), San Antonio, TX September 2016 – May 2017
ACTIVITIES AND HONORS
Order of Omega - Member Spring 2016 – Spring 2017
Alpha Omicron Pi – Chapter President
Spring 2016 – Fall 2016
Spring 2016 – Fall 2016
Honor Roll, UTSA
Spring 2014 – Spring 2015, Spring 2016, Spring 2017
Spring 2014 – Spring 2015, Spring 2016, Spring 2017
Dean’s List, UTSA
Fall 2015, Fall 2016
Fall 2015, Fall 2016
Alpha Omicron Pi – Vice President of Communications (Social Media)
Fall 2013 - Fall 2014
Fall 2013 - Fall 2014