CREATIVE SUMMARY
Marketing professional with 10 years of experience in various channels of digital marketing, specializing in Paid Search and Paid Social advertising.
EDUCATION
The University of Texas at San Antonio
Master of Business Administration, Concentration in Marketing Management, 2019
Master of Business Administration, Concentration in Marketing Management, 2019
The University of Texas at San Antonio
Bachelor of Business Administration in Marketing, 2017
Cum Laude
Bachelor of Business Administration in Marketing, 2017
Cum Laude
KNOWLEDGE & PLATFORMS
Google Ads, Microsoft Ads, Meta Ads, StackAdapt, Loomly, Adobe Creative Suite, Canva, photography, photo manipulation, SEO content, graphic design.
EXPERIENCE
Senior Account Manager at RMG Media, June 2021 – Present
+ Manage and optimize paid search and paid social campaigns for national ecommerce brands such as HiVis Supply and Pixi Beauty with monthly budgets from $5k-200K
+ Update daily and weekly client reports to compare data trends and ROAS
+ Discuss performance, changes and new ideas on weekly client calls
+ Provide strategy and ad copy recommendations while implementing cost-saving strategies in order to maximize budgets
+ Design graphics as needed for ppc and programmatic display
PPC Account Manager at Digital Wheelhouse, June 2019 – June 2021
+ Managed and optimized Google Ad campaigns and Geofencing for multiple clients
+ Created, managed and optimized Facebook Ad campaigns for multiple clients
+ Oversaw ad budget (Up to $100K) on PPC platforms such as Google, Facebook, and Bing
+ Assisted with graphic design needs using Adobe Creative Suite, Canva, and Bannersnack (for display ads)
+ Created and sent email marketing campaigns on behalf of clients using Mailchimp and Campaign Monitor
+ Developed landing pages for campaigns using Unbounce in order to track conversions
Graduate Associate at UTSA Center for Student Professional Development, February 2018 – May 2019
+ Design and send marketing emails sharing employment and internship opportunities with approximately 4,000 UTSA business students
+ Create advertising publications for UTSA CSPD and UTSA College of Business hosted events using Adobe Creative Suite
+ Work closely with CSPD Directors and assist with planning and execution of career and professional development events for an average of 300 business students and 100 professional volunteers each academic semester
Marketing Assistant/Social Media Manager at WoodCo, LTD, San Antonio, TX May 2017 – November 2017
+ Managed all social media accounts and company website
+ Generated social media and web content using Adobe Creative Cloud programs
+ Created sponsored content and ran social media campaigns
+ Handled all copywriting, promotional items, weekly news articles for web
+ Assisted with digital marketing efforts including SEO, remarketing, content optimization, Google Adwords, and Google Analytics
+ Increased Instagram, Facebook, and Twitter followings by 50% (+183), 422% (+499), and 348% (+101) respectively
Marketing Assistant/Graphic Designer at UTSA Campus Recreation, San Antonio, TX August 2014 – May 2017
+ Met event-advertising needs of professional staff by creating digital & print promotional items
+ Utilized Adobe Photoshop & Adobe Illustrator to design physical flyers & social media content
Social Media Guru for UTSA PINK (Victoria’s Secret), San Antonio, TX September 2016 – May 2017
+ Represented the brand on the UTSA campus
+ Collaborated & consulted with UTSA PINK Representatives to increase campus engagement with brand
+ Created content for UTSA PINK social media pages
INTERNSHIPS
Social Media Intern at Healthy Futures of Texas, San Antonio, TX June 2015 – August 2015
Corporate Marketing Intern at Dental Whale, San Antonio, TX March 2019 – June 2019
ACTIVITIES AND HONORS
Order of Omega - Member Spring 2016 – Spring 2017
Alpha Omicron Pi – Chapter President
Spring 2016 – Fall 2016
Spring 2016 – Fall 2016
Honor Roll, UTSA
Spring 2014 – Spring 2015, Spring 2016, Spring 2017
Spring 2014 – Spring 2015, Spring 2016, Spring 2017
Dean’s List, UTSA
Fall 2015, Fall 2016
Fall 2015, Fall 2016
Alpha Omicron Pi – Vice President of Communications (Social Media)
Fall 2013 - Fall 2014
Fall 2013 - Fall 2014